Wiley International Encyclopedia of Marketing, 6 Volume Set
Book Details
Format
Hardback or Cased Book
ISBN-10
1405161787
ISBN-13
9781405161787
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 14th, 2010
Print length
1760 Pages
Weight
5,554 grams
Dimensions
22.20 x 27.90 x 17.90 cms
Product Classification:
Encyclopaedias & reference worksSales & marketing
Ksh 126,000.00
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With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
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