Will Post for Profit : How Brands and Influencers Are Cashing In on Social Media
Book Details
Format
Paperback / Softback
ISBN-10
1642935468
ISBN-13
9781642935462
Publisher
Permuted Press
Imprint
Post Hill Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 26th, 2020
Print length
256 Pages
Weight
304 grams
Dimensions
14.00 x 21.00 x 2.40 cms
Product Classification:
E-commerce: business aspects
Ksh 2,350.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
How to earn a profit on social media.
How to earn a profit on social media.
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate todays complex digital world, in an in-depth, how-to, and easily digestible formatexploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate todays complex digital world, in an in-depth, how-to, and easily digestible formatexploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
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