Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
1st ed. 2008
by
E. Resnick
Book Details
Format
Paperback / softback
ISBN-10
1349363715
ISBN-13
9781349363711
Edition
1st ed. 2008
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 18th, 2016
Print length
184 Pages
KSh 8,100.00
Currently unavailable
0 in stock
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Get Wine Brands by E. Resnick at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 184 pages.
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