Wine Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0750654201
ISBN-13
9780750654203
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2007
Print length
376 Pages
Weight
588 grams
Dimensions
23.30 x 16.60 x 2.00 cms
Product Classification:
Sales & marketing managementSales & marketingWines
Ksh 9,650.00
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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Get Wine Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
