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Wine Marketing

By: New Zealand) Hall C. Michael (University of Canterbury (Author) , Richard Mitchell (Author)

1 in stock

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780750654203

Publisher: Taylor & Francis Ltd

Publication Date: Sep 24th, 2007

Weight: 588 grams

Dimension: 23.30 x 16.60 x 2.00 cms

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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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