Wine Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1138133922
ISBN-13
9781138133921
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2015
Print length
376 Pages
Weight
860 grams
Product Classification:
Sales & marketing managementSales & marketingWines
Ksh 37,550.00
Werezi Extended Catalogue
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation
''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Get Wine Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
