Winning American Hearts and Minds : China’s Image Building Efforts in the 21st Century
2020 ed.
by
Xiuli Wang
Book Details
Format
Paperback / Softback
ISBN-10
9811531862
ISBN-13
9789811531866
Edition
2020 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2021
Print length
150 Pages
Product Classification:
Communication studiesMedia studiesSociologyPolitical structure & processesDiplomacy
Ksh 8,100.00
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This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China.
This book explores the effectiveness of the Chinese government''s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public''s view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders'' foreign visits, Chinese media''s overseas expansion, Confucius institutes, global mega events, and Chinese government''s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.
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