Winning At Innovation : The A-to-F Model
Book Details
Format
Paperback / Softback
ISBN-10
1137479175
ISBN-13
9781137479174
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 13th, 2015
Print length
272 Pages
Weight
452 grams
Dimensions
15.70 x 23.30 x 1.40 cms
Product Classification:
Business innovation
Ksh 4,300.00
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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