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Winning At Innovation

By: Philip Kotler (Author) , Fernando Trias de Bes (Author)

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Ksh 5,400.00

Format: Paperback or Softback

ISBN-13: 9781137479174

Publisher: Palgrave Macmillan

Publication Date: Jan 13th, 2015

Weight: 452 grams

Dimension: 15.70 x 23.30 x 1.40 cms

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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