Winning at New Products, 5th Edition : Creating Value Through Innovation
Book Details
Format
Paperback / Softback
ISBN-10
0465093329
ISBN-13
9780465093328
Publisher
Basic Books
Imprint
Basic Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 28th, 2017
Print length
448 Pages
Weight
454 grams
Dimensions
22.90 x 15.10 x 3.10 cms
Product Classification:
Business & management
Ksh 4,550.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Get Winning at New Products, 5th Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Basic Books and it has pages.
