Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Book Details
Format
Hardback or Cased Book
ISBN-10
1118893816
ISBN-13
9781118893814
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Oct 7th, 2014
Print length
288 Pages
Weight
486 grams
Dimensions
23.70 x 15.70 x 2.50 cms
Product Classification:
Sales & marketing
Ksh 4,300.00
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
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