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Winning Global Markets

By: IL) Kotler Evanston Northwestern University Philip (Kellogg School of Management (Author) , Milton (Kotler Marketing Group (KMG) USA) Kotler (Author)

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Ksh 4,150.00

Format: Hardback or Cased Book

ISBN-13: 9781118893814

Publisher: John Wiley & Sons Inc

Publication Date: Oct 7th, 2014

Weight: 486 grams

Dimension: 23.70 x 15.70 x 2.50 cms

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

Get Winning Global Markets by Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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