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Winning in the New Global Business Landscape
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Winning in the New Global Business Landscape : Integrating Technology, Infrastructure, Geopolitics, and Harnessed Talent

Book Details

Format Paperback / Softback
ISBN-10 3031959698
ISBN-13 9783031959691
Publisher Springer International Publishing AG
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 14th, 2025
Print length 288 Pages
Ksh 5,050.00
Werezi Extended Catalogue 0 in stock

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This book examines the dynamic interplay among Technology, Infrastructure, Geopolitics, and Harnessed Talent (TIGHT), highlighting their critical roles in shaping today’s global landscape.

This book examines the dynamic interplay among Technology, Infrastructure, Geopolitics, and Harnessed Talent (TIGHT), highlighting their critical roles in shaping today’s global landscape. Offering a fresh perspective on globalization and competitiveness, it proposes clear and justified criteria for expanding the set of nations classified as emerging markets.

Through detailed analysis of each TIGHT component, enriched by practical case studies, scenarios, and trend evaluations, the authors unpack the complexities and interconnectedness inherent in contemporary global interactions. This insightful approach is essential for strategic planning, risk management, fostering innovation, encouraging ethical decision-making, and proactively addressing future challenges.

Arguing that the business world is complementing its traditional focus on profit and resource optimization with a growing emphasis on resilience and operational effectiveness, this book equips researchers, executives, and policymakers with valuable tools to critically assess global expansion strategies, identify risks, and maximize opportunities in a rapidly evolving world.


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