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Winning Minds

By: Simon Lancaster (Author)

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Ksh 5,400.00

Format: Paperback or Softback

ISBN-13: 9781137465924

Publisher: Palgrave Macmillan

Publication Date: Jul 30th, 2015

Weight: 372 grams

Dimension: 14.00 x 21.50 x 1.50 cms

Category: Management: leadership & motivation

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In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

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