Winning Minds : Secrets From the Language of Leadership

Name: Winning Minds
Brand: Palgrave Macmillan
SKU: 9781137465924
Price: 5050 KES
Availability: OutOfStock
ISBN: 9781137465924

2015 ed.

by Simon Lancaster

Book Details

Format Paperback / softback

ISBN-10 1137465921

ISBN-13 9781137465924

Edition 2015 ed.

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 30th, 2015

Print length 226 Pages

Weight 380 grams

Dimensions 14.00 x 21.50 x 1.50 cms

Product Classification: Management: leadership & motivation Management: leadership and motivation Business communication & presentation Business communication, etiquette and presentation

KSh 5,050.00

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In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Get Winning Minds by Simon Lancaster at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 226 pages.