Winning the Global TV News Game

by Johnston Carla Brooks

Book Details

Format Paperback / Softback

Book Series Routledge Library Editions: Broadcasting

ISBN-10 1032607777

ISBN-13 9781032607771

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 4th, 2025

Print length 340 Pages

Weight 640 grams

Product Classification: Television TV & society Media, information & communication industries

Ksh 6,250.00

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industryconsumer relationship. Its a marketing approach focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

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