Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Book Details
Format
Hardback or Cased Book
ISBN-10
0470455853
ISBN-13
9780470455852
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 30th, 2009
Print length
224 Pages
Weight
440 grams
Dimensions
23.60 x 16.30 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 4,850.00
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Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.
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