Winning Through Platforms : How to Succeed When Every Competitor Has One
Book Details
Format
Paperback / Softback
Book Series
American Marketing Association
ISBN-10
1804553018
ISBN-13
9781804553015
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2023
Print length
376 Pages
Weight
480 grams
Dimensions
13.80 x 21.80 x 2.30 cms
Product Classification:
Business strategyBusiness innovationSales & marketingOrganizational theory & behaviour
Ksh 3,350.00
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Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.
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