Winning with Customers : A Playbook for B2B
Book Details
Format
Hardback or Cased Book
ISBN-10
0470547995
ISBN-13
9780470547991
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 17th, 2010
Print length
496 Pages
Weight
680 grams
Dimensions
22.90 x 16.00 x 3.30 cms
Product Classification:
Sales & marketing
Ksh 12,250.00
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Quality
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* Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth.
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