Words Matter : Communicating Effectively in the New Global Office
Book Details
Format
Hardback or Cased Book
ISBN-10
0520291379
ISBN-13
9780520291379
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 18th, 2016
Print length
192 Pages
Weight
402 grams
Dimensions
16.30 x 23.60 x 1.90 cms
Product Classification:
Communication studiesSocial & cultural anthropology, ethnography
Ksh 4,500.00
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A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.
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