Working With Agencies : An Insider's Guide
by
Michael Sims
Book Details
Format
Hardback or Cased Book
ISBN-10
0470024615
ISBN-13
9780470024614
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 25th, 2005
Print length
256 Pages
Weight
567 grams
Dimensions
22.90 x 15.20 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 7,750.00
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The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.
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