Working with Agencies – An Insiders Guide : An Insider's Guide
by
Michael Sims
Book Details
Format
Hardback or Cased Book
ISBN-10
0470024615
ISBN-13
9780470024614
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 25th, 2005
Print length
224 Pages
Weight
567 grams
Dimensions
22.90 x 15.20 x 2.20 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 7,750.00
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0 in stock
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The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
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