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World Building
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World Building : Transmedia, Fans, Industries

Book Details

Format Paperback / Softback
Book Series Transmedia
ISBN-10 1041190891
ISBN-13 9781041190899
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 1st, 2025
Print length 396 Pages
Weight 730 grams
Ksh 9,050.00
Werezi Extended Catalogue 0 in stock

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This edited collection of original essays situates itself at the cutting edge of media theory, exploring imaginary worlds as forms of knowledge and forms of life.
Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society.

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