Wrapping It Up : 50 Years of British Packaging Design 1920-1970

Name: Wrapping It Up
Brand: Artmonsky Arts
SKU: 9780993587887
Price: 2200 KES
Availability: OutOfStock
ISBN: 9780993587887

by Ruth Artmonsky , Stella Harpley

Book Details

Format Paperback / softback

Book Series 50 Years

ISBN-10 0993587887

ISBN-13 9780993587887

Publisher Artmonsky Arts

Imprint Artmonsky Arts

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 2nd, 2019

Print length 120 Pages

Weight 380 grams

Dimensions 17.50 x 21.70 x 1.50 cms

Product Classification: United Kingdom, Great Britain 20th century, c 1900 to c 1999 Illustration & commercial art Illustration and commercial art Product design

KSh 2,200.00

Re-Printing 0 in stock

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Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool and looks at the design and history of British packaging between 1920 and 1970.

Packaging is something of a hot topic at the moment, but in our eagerness to get rid of as much of it as possible we need to be careful not to throw the baby out with the bath water. Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool. Homage is paid to the many graphic artists and designers - whether employed by manufacturer or retailer, by a design studio or an advertising agency - whose ingenuity was so successfully applied to the problem of how to protect goods in transit and in storage as well as having them attract attention. A visit to a super-market or a daily check in kitchen cupboards will never be quite the same.

Get Wrapping It Up by Ruth Artmonsky, Stella Harpley at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Artmonsky Arts and it has 120 pages.