Your Ad Here : The Cool Sell of Guerrilla Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Postmillennial Pop
ISBN-10
0814745474
ISBN-13
9780814745472
Publisher
New York University Press
Imprint
New York University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 5th, 2013
Print length
277 Pages
Product Classification:
Sales & marketing
Ksh 11,350.00
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0 in stock
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Quality
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Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
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