Your Stone Age Brain in the Screen Age
Book Details
Format
Hardback or Cased Book
ISBN-10
0262049007
ISBN-13
9780262049009
Publisher
MIT Press Ltd
Imprint
MIT Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 1st, 2024
Print length
344 Pages
Weight
580 grams
Dimensions
23.50 x 16.00 x 3.00 cms
Product Classification:
Psychology
Ksh 5,750.00
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An award-winning neurologist on the Stone-Age roots of our screen addictions, and what to do about them.
The human brain hasnt changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. Thats why, according to neurologist Richard Cytowicwho, Oliver Sacks observed, changed the way we think of the human brainour brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming worksfrom the brains point of view. What he reveals in this book shows why we are easily addicted to screen devices; why young, developing brains are particularly vulnerable; why we need silence; and what we can do to push back.
In the engaging storytelling style of his popular TED Talk, Cytowic draws an easily comprehensible picture of the Stone Age brains workingsthe function of neurotransmitters like dopamine in basic instincts for survival such as desire and reward; the role of comparison in emotion, and emotion in competition; and, most significantly, the orienting reflex, one of the unconscious circuits that automatically focus, shift, and sustain attention. Given this picture, the nature of our susceptibility to digital devices becomes clear, along with the possibility of how to break their spell.
Full of practical actions that we can start taking right away, Your Stone Age Brain in the Screen Age offers compelling evidence that we can change the way we use technology, resist its addictive power over us, and take back the control we have lost.
The human brain hasnt changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. Thats why, according to neurologist Richard Cytowicwho, Oliver Sacks observed, changed the way we think of the human brainour brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming worksfrom the brains point of view. What he reveals in this book shows why we are easily addicted to screen devices; why young, developing brains are particularly vulnerable; why we need silence; and what we can do to push back.
In the engaging storytelling style of his popular TED Talk, Cytowic draws an easily comprehensible picture of the Stone Age brains workingsthe function of neurotransmitters like dopamine in basic instincts for survival such as desire and reward; the role of comparison in emotion, and emotion in competition; and, most significantly, the orienting reflex, one of the unconscious circuits that automatically focus, shift, and sustain attention. Given this picture, the nature of our susceptibility to digital devices becomes clear, along with the possibility of how to break their spell.
Full of practical actions that we can start taking right away, Your Stone Age Brain in the Screen Age offers compelling evidence that we can change the way we use technology, resist its addictive power over us, and take back the control we have lost.
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