Youth Drinking Cultures in a Digital World : Alcohol, Social Media and Cultures of Intoxication
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Social media has helped boost the culture of intoxication, a central aspect of young peoples social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways.
Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely:
- identities, social relations and power
- alcohol marketing and commercialisation
- public health and regulating alcohol promotion.
This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.
Get Youth Drinking Cultures in a Digital World by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
