Book Details
Format
Paperback / Softback
Book Series
Contributions to Management Science
ISBN-10
3790819611
ISBN-13
9783790819618
Edition
2007 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Physica-Verlag GmbH & Co
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Aug 20th, 2007
Print length
244 Pages
Product Classification:
Customer services
Ksh 8,100.00
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Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Get A Risk-Benefit Perspective on Early Customer Integration by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
