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A Scientist's Guide To Talking With The Media

By: Daniel Grossman (Author) , Richard Hayes (Author)

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Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780813538587

Publisher: Rutgers University Press

Publication Date: Aug 16th, 2006

Weight: 312 grams

Dimension: 21.60 x 14.00 x 1.80 cms

Category: Press & journalism

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Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

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