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A Word from Our Sponsor

By: Cynthia B. Meyers (Author)

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Ksh 23,200.00

Format: Hardback or Cased Book

ISBN-13: 9780823253708

Publisher: Fordham University Press

Publication Date: Dec 1st, 2013

Category: Radio

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Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

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