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Accidental and Intentional Exporters

By: Tham Siew Yean (Author) , Tulus Tambunan (Author)

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Ksh 1,900.00

Format: Paperback or Softback

ISBN-13: 9789814818315

Publisher: ISEAS

Publication Date: May 30th, 2019

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Both Indonesia and Malaysia seek to enhance the competitiveness of their micro, small and medium enterprises by including internationalization goals in their respective national development plans for these enterprises. Findings from fourteen case studies in the two countries indicate that exporting may be a serendipitous discovery, as few of these cases were born global in intent.

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