Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
1st ed. 2023
Book Details
Format
Paperback / Softback
ISBN-10
3658404493
ISBN-13
9783658404499
Edition
1st ed. 2023
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 10th, 2023
Print length
139 Pages
Product Classification:
Sales & marketingCustomer services
Ksh 9,900.00
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Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
In B2B sales today, it''s no longer primarily about just solving the customer''s problems and winning as much of the customer''s budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term.
The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose.
Get Account Management Strategies in B2B Sales by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer and it has pages.
