ADMAN VS CHOMSKY
Book Details
Format
Paperback / Softback
ISBN-10
9948844904
ISBN-13
9789948844907
Publisher
AUSTIN MACAULEY PUBLISHERS UAE
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 2021
Print length
170 Pages
Weight
218 grams
Dimensions
12.70 x 20.30 x 1.50 cms
Product Classification:
Economics
Ksh 2,700.00
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It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one. Dr. Noam Chomsky A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society. Muna AbuSulayman, International development expert
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