Advanced Focus Group Research

Name: Advanced Focus Group Research
Brand: SAGE Publications Inc
SKU: 9780761912484
Price: 31300 KES
Availability: OutOfStock
ISBN: 9780761912484

by Edward F. Fern

Book Details

Format Hardback

ISBN-10 0761912487

ISBN-13 9780761912484

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 30th, 2001

Print length 264 Pages

Weight 480 grams

Product Classification: Social research & statistics Social research and statistics Psychology Business & management Business and Management

KSh 31,300.00

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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

Get Advanced Focus Group Research by Edward F. Fern at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 264 pages.