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Advanced Focus Group Research

By: Edward F. Fern (Author)

Manufacture on Demand

Ksh 19,200.00

Format: Paperback or Softback

ISBN-13: 9780761912491

Publisher: SAGE Publications Inc

Publication Date: Jul 30th, 2001

Weight: 374 grams

Dimension: 22.90 x 15.60 x 1.40 cms

Category: Social research & statistics

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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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