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Advanced Introduction to Advertising

By: Patrick De Pelsmacker (Author)

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Ksh 24,250.00

Format: Hardback or Cased Book

ISBN-13: 9781802200881

Publisher: Edward Elgar Publishing Ltd

Publication Date: Jan 25th, 2022

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?

Get Advanced Introduction to Advertising by Patrick De Pelsmacker at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Edward Elgar Publishing Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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