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Advanced Marketing Research

By: Richard (University of Michigan) Bagozzi (Author)

Extended Catalogue

Ksh 9,250.00

Format: Paperback or Softback

ISBN-13: 9781557865496

Publisher: John Wiley & Sons Inc

Publication Date: Jun 3rd, 1994

Weight: 737 grams

Dimension: 24.60 x 17.40 x 2.40 cms

Category: Market research

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Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

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