Advances in Luxury Brand Management
1st ed. 2017
Book Details
Format
Hardback or Cased Book
ISBN-10
3319511262
ISBN-13
9783319511269
Edition
1st ed. 2017
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Sep 28th, 2017
Print length
256 Pages
Weight
484 grams
Dimensions
15.80 x 21.70 x 2.30 cms
Product Classification:
Market researchCustomer services
Ksh 28,800.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Get Advances in Luxury Brand Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
