Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising

Name: Advertised Mind
Brand: Kogan Page Ltd
SKU: 9780749450243
Price: 5050 KES
Availability: OutOfStock
ISBN: 9780749450243

by Erik Du Plessis

Book Details

Format Paperback / softback

ISBN-10 074945024X

ISBN-13 9780749450243

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 3rd, 2008

Print length 256 Pages

Weight 400 grams

Dimensions 23.40 x 15.70 x 1.90 cms

Product Classification: Psychology Advertising

KSh 5,050.00

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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

Get Advertised Mind by Erik Du Plessis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 256 pages.