Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Book Details
Format
Hardback or Cased Book
ISBN-10
074946125X
ISBN-13
9780749461256
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2011
Print length
272 Pages
Weight
568 grams
Dimensions
24.30 x 16.60 x 2.20 cms
Ksh 5,800.00
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Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
<p><b><i>The Branded Mind</i></b> is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. <br><br>Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, <b><i>The Branded Mind</i></b> is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.</p>
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