Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Name: Branded Mind
Brand: Kogan Page Ltd
SKU: 9780749461256
Price: 5800 KES
Availability: InStock
ISBN: 9780749461256

by Erik Du Plessis

Book Details

Format Hardback

ISBN-10 074946125X

ISBN-13 9780749461256

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 3rd, 2011

Print length 272 Pages

Weight 568 grams

Dimensions 24.30 x 16.60 x 2.20 cms

Product Classification: Physiological & neuro-psychology, biopsychology Physiological psychology, neuropsychology, biopsychology Market research

KSh 5,800.00

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Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

Get Branded Mind by Erik Du Plessis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 272 pages.