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Advertising: A Very Short Introduction

By: Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) Fletcher (Author)

2 in stock

Ksh 1,600.00

Format: Paperback or Softback

ISBN-13: 9780199568925

Publisher: Oxford University Press

Publication Date: Jun 24th, 2010

Weight: 142 grams

Dimension: 17.20 x 11.30 x 0.90 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

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