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Advertising Account Planning

By: Carol J. Pardun (Author) , Beth E. Barnes (Author) , Sheri J. Broyles (Author)

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Ksh 10,800.00

Format: Hardback or Cased Book

ISBN-13: 9781538114063

Publisher: Rowman & Littlefield

Publication Date: Jun 19th, 2019

Weight: 404 grams

Dimension: 22.70 x 16.20 x 1.80 cms

Category: Communication studies

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Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.

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