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Advertising, Alcohol Consumption, and Mortality

By: Peter A. Cook (Author) , Joseph C. Fisher (Author)

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Ksh 14,050.00

Format: Hardback or Cased Book

ISBN-13: 9780313294570

Publisher: Bloomsbury Publishing Plc

Publication Date: Aug 15th, 1995

Category: Social research & statistics

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An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol.

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