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Advertising and Promotions

By: Chris (University of Cincinnati) Allen (Author) , Richard (Montana State University - Bozeman) Semenik (Author) , Thomas (University of Wisconsin-Madison) O'Guinn (Author)

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Ksh 21,950.00

Format: Paperback or Softback

ISBN-13: 9780538479868

Publisher: Cengage Learning, Inc

Publication Date: Jul 18th, 2011

Weight: 1470 grams

Dimension: 27.40 x 21.90 x 2.40 cms

Category: Advertising

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Combines a presentation of the fundamentals of advertising with coverage of contemporary topics and the various advertising trends. This title includes coverage of social media and design thinking, emphasising on globalization and exemplifing advertising's developments in digital society.

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