Advertising in Practice

Each chapter represents a guest lecture from a qualified talented and unique member of the advertising community. Readers learn about each professional''s particular education path training misunderstandings common pitfalls and best practices. The chapters address foundations strategy tactics and contexts of advertising based on the author''s own experiences and in the author''s own words. Most importantly each chapter takes the reader through a case study from the author''s career and emphasizes the ways in which they think exposing readers to the unique mindset passion and drive that is required to succeed within the advertising field.

Designed to help students envision their future careers Advertising in Practice is an ideal resource for courses in advertising public relations marketing and communication.