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Business to Business Marketing

By: Nick (Senior Lecturer in Critical Marketing at the University of Leicester.) Ellis (Author)

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Ksh 15,600.00

Format: Paperback or Softback

ISBN-13: 9780199551682

Publisher: Oxford University Press

Publication Date: Nov 25th, 2010

Weight: 788 grams

Dimension: 24.50 x 19.00 x 1.70 cms

Category: Advertising

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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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