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Extended Catalogue

Ksh 3,500.00

Format: Paperback or Softback

ISBN-13: 9780796921833

Publisher: HSRC Press

Publication Date: Feb 19th, 2007

Dimension: 27.60 x 20.80 x 18.60 cms

Category: Press & journalism

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The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content.

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