Advertising Management
Book Details
Format
Hardback
ISBN-10
1138178195
ISBN-13
9781138178199
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2016
Print length
232 Pages
Weight
453 grams
Product Classification:
EconomicsAdvertising
KSh 32,650.00
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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Get Advertising Management by Donald W Jugenheimer, Fogarty Klein Monroe at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 232 pages.
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