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Advertising Media Planning, Seventh Edition

By: Roger Baron (Author) , Jack Sissors (Author)

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Ksh 16,000.00

Format: Hardback or Cased Book

ISBN-13: 9780071703123

Publisher: McGraw-Hill Education - Europe

Publication Date: Sep 16th, 2010

Weight: 1096 grams

Dimension: 23.90 x 19.90 x 3.60 cms

Category: Advertising

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Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.

Get Advertising Media Planning, Seventh Edition by Roger Baron at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by McGraw-Hill Education - Europe and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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