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Agro-food Marketing
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Agro-food Marketing

Book Details

Format Paperback / Softback
ISBN-10 0851991440
ISBN-13 9780851991443
Publisher CABI Publishing
Imprint CABI Publishing
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 1st, 1997
Print length 512 Pages
Weight 856 grams
Dimensions 17.20 x 24.30 x 3.60 cms
Ksh 11,150.00
Werezi Extended Catalogue 0 in stock

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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM).

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