Airlines
Book Details
Format
Hardback or Cased Book
ISBN-10
0754615588
ISBN-13
9780754615583
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2001
Print length
456 Pages
Weight
1,002 grams
Dimensions
24.00 x 15.70 x 3.60 cms
Ksh 30,950.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
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