Alcoholic Beverages
Book Details
Format
Paperback / Softback
ISBN-10
1032605383
ISBN-13
9781032605388
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2025
Print length
174 Pages
Product Classification:
Sales & marketingService industries
Ksh 5,400.00
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The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.
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