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Alliance Brand

By: Mark (Alliantist) Darby (Author)

Extended Catalogue

Ksh 6,500.00

Format: Hardback or Cased Book

ISBN-13: 9780470032183

Publisher: John Wiley & Sons Inc

Publication Date: Jul 14th, 2006

Weight: 708 grams

Dimension: 22.90 x 15.80 x 2.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.

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