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Alternative Market Research Methods

By: Alison Lawson (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138843714

Publisher: Taylor & Francis Ltd

Publication Date: Sep 20th, 2016

Dimension: 23.40 x 15.60 x 56.60 cms

Category: Market research

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Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

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